Mr. Blakely asked if I would post this. The Code of Excellence idea has been around for several years. Granted, our Union/company relationship is a bit different from most of those described in the video, but there are parallels.
For example, one of our Union missions is the health and safety of our members. The Code of Excellence idea is meant to foster a good relationship between all parties toward the end of having the safest possible environment in which to work. That benefits all of us.